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A king's ransom — the untold tales of the 2003 sneaker courtship of LeBron  James — Andscape
A king's ransom — the untold tales of the 2003 sneaker courtship of LeBron James — Andscape

Just How Much Is LeBron's Lifetime Deal Worth?
Just How Much Is LeBron's Lifetime Deal Worth?

When LeBron James chose Nike in 2003, he gave up $28 million — it could end  up making him $1 billion - MarketWatch
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch

LeBron James Nike contract: Details of multi-million dollar deal explored
LeBron James Nike contract: Details of multi-million dollar deal explored

LeBron James Celebrates Son Bronny's Nike Endorsement Deal
LeBron James Celebrates Son Bronny's Nike Endorsement Deal

LeBron James Scores On $725 Million SpringHill Deal With Nike, RedBird And  Fenway Sports Group
LeBron James Scores On $725 Million SpringHill Deal With Nike, RedBird And Fenway Sports Group

LeBron James' Partnership With Nike Turns 20 Years Old Today - Sports  Illustrated FanNation Kicks News, Analysis and More
LeBron James' Partnership With Nike Turns 20 Years Old Today - Sports Illustrated FanNation Kicks News, Analysis and More

Nike signs LeBron James to unprecedented lifetime deal - The Washington Post
Nike signs LeBron James to unprecedented lifetime deal - The Washington Post

LeBron James – Nike Basketball Shoes + History | SneakerNews.com
LeBron James – Nike Basketball Shoes + History | SneakerNews.com

LeBron James Helps Nike Make $600 Million a Year and Recently Saw the  Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely  Honored'
LeBron James Helps Nike Make $600 Million a Year and Recently Saw the Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely Honored'

LeBron James Jr follows in father's footsteps after signing Nike deal  before NBA career - Mirror Online
LeBron James Jr follows in father's footsteps after signing Nike deal before NBA career - Mirror Online

18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million  From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike  Guy." - Fadeaway World
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World

LeBron James signs lifetime deal with Nike - ESPN
LeBron James signs lifetime deal with Nike - ESPN

LeBron James Nike: King Jame's Lifetime Deal is Bonkers
LeBron James Nike: King Jame's Lifetime Deal is Bonkers

The Origin Story Behind LeBron's Billion Dollar Relationship With Nike
The Origin Story Behind LeBron's Billion Dollar Relationship With Nike

Nike snaps up LeBron James' son Bronny, 18, to a lucrative NIL endorsement  deal | Daily Mail Online
Nike snaps up LeBron James' son Bronny, 18, to a lucrative NIL endorsement deal | Daily Mail Online

Nike lifetime deal brings LeBron into MJ territory
Nike lifetime deal brings LeBron into MJ territory

LeBron James May Never Make a Billion Dollars From His Nike Deal | Complex
LeBron James May Never Make a Billion Dollars From His Nike Deal | Complex

LeBron James Business Partner: Nike Deal Over $1 Billion
LeBron James Business Partner: Nike Deal Over $1 Billion

LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction  | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report

LeBron James Signs Historic Lifetime Deal With Nike – Good Black News
LeBron James Signs Historic Lifetime Deal With Nike – Good Black News