Adidas appoints Stella McCartney for Olympics | Campaign US
Sport Unlimited - What Olympic sponsorships can teach brands in the Covid-19 era
The 12 Best Ads of The 2012 Olympics
Corporate sponsorship, branding and retailing in the London 2012 Olympic Park -Team GB advertise Adidas sportswear in Westfield Shopping centre Stock Photo - Alamy
Why Adidas is re-evaluating its relationship with athletics
How damaging is an Adidas decision to pull its athletics sponsorship?
TGO Gyms and commercial sponsorship: adidas UK | The Great Outdoor Gym Company
Olympic sponsorship lifts Adidas sales
Simone Biles Leaves Nike for a Sponsor That Focuses on Women - The New York Times
Persuasion and Influence: Find your greatness
Adidas 'sells £100m of Olympic merchandise'
Sports Sponsorship Market 2019-2023| Evolving Opportunities with adidas and Nike, Inc | Technavio | Business Wire
Advertiser of the Year: Adidas | Campaign US
Adidas boosts Olympic sponsorship with Metro deal | Campaign US
Adidas backs Canadian Olympic Committee - SportsPro
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
Rio 2016 Olympic Games campaign round-up: the latest activity as brands vie for gold | Campaign US
2012 Olympics investigation: the story behind the olympic sponsors | Data journalism | The Guardian
London 2012 sponsorship sees Adidas UK sales increase by more than 10 per cent
British Olympic Association announce extension of partnership with Adidas until 2024
In Olympics race, Adidas pursues edge in new sports | Reuters
